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I design transformative experiences that drive engagement and support creation.

I thrive at the intersection of design and entrepreneurship: leveraging cross-functional collaboration, user empathy, strategic decision-making, project management, and business acumen in my work.

As a seeker of type 2 fun, I often find myself in situations that require creative problem solving.

What 

Systems Thinking

Creative Problem Solving

User Experience

Prototyping 

Product Strategy

Design Management

Content Strategy

Brand Identity

User Research

Product Strategy

Visual Design

Storyboarding

Where

Purplepatch Services LLC 

Product Design and Content Manager

September 2022 - May 2023

 

Désavous 

Co-Founder and Creative Director

May 2020 - Present

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Anna University, Bachelor of Architecture

Archilogue President - The Technical Association of School of Architecture and Planning 

2015-2020

 

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Key Projects

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Smortr

  • End-to-end involvement in the development of a portfolio platform for architects and interior designers.

  • Created KPIs, OKRs, design sprints and research and development processes involving user interviews, competition analysis, and impact effort matrixes.

 

GoTamilNadu

  • Conducted interviews and retold the stories of over 100 entrepreneurs driving innovation impact in 38 districts my home state, Tamil Nadu, India during the pandemic.

  • Generated over 15,000 visitors to the initiative, providing visibility to the entrepreneurs' initiatives.

Other sources of learning and inspiration

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